Music Video: 4EVR MICHAEL - NORTHFACE (Official Video)

4EVR MICHAEL is the coldest thing out The Bronx in new "NORTHFACE" video

A melodic songwriter in the vein of Dominic Fike and A Boogie Wit da Hoodie, Bronx artist/producer 4EVR MICHAEL burst onto the scene as the founder of New York City artist collective, The Kids from Summer Camp Kill It, quickly establishing a cult following of supporters attending his raucous Camp Kill It events. Now with his first solo release, 4EVR introduces the world to his genre-bending folk trap sound, blending elements of indie folk, rock, and hip-hop to produce an infectiously catchy tune; his debut single, "NORTHFACE".

"NORTHFACE" is the first single off 4EVR's forthcoming Nowhere EP, a collection of ballads and rhymes narrating the crooner’s duality as he attempts to find closure from a past suburban love affair while experiencing the day-to-day reality of being trapped inside of New York City's concrete jungle. The audio for "NORTHFACE" was released on all major streaming platforms on February 28th, 2020, with its music video premiering May 15th, 2020.